From my nostalgic experiences in the radio days of the 2000s, when Radio/TV ads were at their peak, the prime slots were mostly dominated by large corporations as part of their national campaigns. Local small medium businesses just didn’t have the budget to compete for those coveted spots, even just for a few seconds… Just in case they did, those short ads would only cover Brand Awareness, or introducing a new product, missing out the company’s overall offerings.

So, it would be close to impossible for a SMB to rise above a certain level while competing with larger companies in the market. Plus, tracking the audience’s journey was almost impossible. So, the cost in terms of both money and time, would break a back & bank, both!

Fast forward to today, marketing can have a much larger impact in the digital world—and that’s where I come in!